- Art Director & Designer
- Web & Electronic Media Designer
- Project Management & Consulting
Melissa's Work
- All
- Art Direction
- Graphic Design
- Electronic Media
About Melissa
I get really excited about smart ideas! I want to produce exceptional creative that generates results."
I've worked in the Advertising and Marketing industry for more than 15 years. I've had the opportunity to work on local, regional and national campaigns at every sized agency—ad boutiques to worldwide industry leaders.
My philosophy is to develop creative advertising and designs that are both innovative and effective. I get really excited about smart ideas that come through in simple but clever designs or messages. There are so many emotions that surround us. As marketers, we get to harness and use them to our clients advantage.
I would love the opporunity to show you my work. I look forward to speaking with you!
Areas of Expertise
Years of experience have lead Melissa to an understanding of typography, spacial relation, color awareness and visual balance within all elements of print and web design. Designing on message and with purpose is her passion.
Working as an individual or leading a team, you can rest assured that Melissa has the ability to take any project from conception to completion—on time and within budget. Whether you're developing a stand alone project or campaign, the creative message will be on target and meet your marketing objectives.
Today's businesses cannot survive without an online pressence. Melissa works in all areas of social media and electronic marketing. She enhances and builds advertising messages that draw attention and produce results within the electronic marketplace.
Developing your identity from scratch, redirecting or continuing your brand message are all projects Melissa is familiar with. She understands the importance of getting your first and continued impressions right. When you've only got seconds to make an impression, what you say and how you say it matters.
Melissa has a working knowledge of CMS, Wordpress and HTML sites. She can program from scratch or morph any template into a fully functioning site—while assisting with content development and always keeping the user experience top of mind.
Melissa achieves the objectives of a marketing campaign through the well-coordinated use of your promotional avenues. She also understands and helps integrate the individual customer's own perspective into all customer-facing functions within your company; marketing, sales and service.
Professional Experience
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Principle - Affinity Creative Group
Baltimore, Maryland • Chicago, Illinois • Seattle, WashingtonRESPONSIBILITIES: Develop concepts, designs and marketing materials on a freelance/consulting basis to local and nationally based businesses and agencies. Individual and ongoing project coordination includes art direction, photo shoots, web development, copy writing/editing, production management, along with all account coordination and management.
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Electronic Communications Manager - Ginger Creek
Aurora, IllinoisRESPONSIBILITIES: Designed, developed and maintained all aspects of website content and graphics. Managed key personnel, overhauling and implementing targeted electronic communications including newsletters, corporate communications, social media and ongoing website updates. Established systems and department protocol for incoming project and event advertising. Coordinated volunteer and staff in event publicity and community relations.
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Senior Art Director - Devaney & Associates
Baltimore, MarylandRESPONSIBILITIES: Art Direct print material, photo shoots, and web development for local, regional, and national clients. Oversee and mentor designers and studio personnel, ensuring company design standards and pre-press quality. Project management including development of estimates and timelines, studio workflow/job traffic as well as maintaining client relations.
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Art Director - Foote Cone & Belding Advertising Inc.
Santa Ana, CaliforniaRESPONSIBILITIES: Art Direct print ads, print collateral, photo shoots, and POP for Taco Bell National Field Markets. Developed concepts and designs for National Overlay Sales Promotion Kits and collateral. Managed file and data archive system for department. Ensured trouble free Mac systems, administration and technical support for associates.
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Art Director - Bozell Worldwide Advertising
Costa Mesa, CaliforniaRESPONSIBILITIES: Art Direct print ads, print collateral, photo shoots, and POP for National and Regional Markets on a highly creative, proprietary and high profile account. Assisted with development of National TV commercial graphics and decision-making briefs to clients.
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Graphic Designer - Calolympic Safety
Catalog Design •Template Construction•Data Input •Page Layout -
Graphic Designer - California State University
Print & Collateral Design •Department Promotion & Marketing -
Production Assistant - Designs for Business
Production •Brand Identity for Johnson & Johsnon -
Marketing Assistant - Naval Air Station Memphis
Program and New Affiliate Presentations •Affiliate Program Development
Education & Certifications
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Continuing Education
In our ever changing world of technology and design the need to stay current is paramount. Melissa uses online resources such as Lynda Weinman's site as a source of education and self guided learning. Being technically savvy helps Melissa maintain a learning edge.
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The Bookshop
SERIES OF CONCEPTUAL ADVERTISING CLASSES –Los Angeles -
California State University
BACHELOR OF ARTS IN GRAPHIC DESIGN –San BernardinoMelissa graduated with honors, obtaining a degree in graphic design and a certificate in marketing.
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Greater Seattle Area
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